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Arif Durrani: Channel 4 is on a roll

14 Feb 2013 | by Arif Durrani

Winning the TV rights for the Paralympics in Brazil and the Winter Paralympics in Sochi, Russia in 2014 is another milestone for the resurgent broadcaster. It comes on the back of brokering a more favourable airtime deal with WPP s Group M after a very public stand-off at the start of the year ...

Think BR: Mindshare's 14 predictions for digital marketing in 2013

10 Jan 2013 | by Mindshare

-graph networks like Pinterest look to monetise their businesses. Finally, Q1 will see the publication of the PwC ...

Think BR: What are the supermarkets serving up for Christmas?

19 Nov 2012 | by Daniel Pallett

The Christmas ads from the UK's biggest retailers and supermarkets have hit our screens, and as ever are igniting debate amongst marketers and the general public alike. This year s batch is an eclectic mix, but also follows a general theme based around human experiences and family ties. Specific ...

Arif Durrani: Paralympics is the bullseye of C4's remit

05 Sep 2012 | by Arif Durrani

to be in doubt, with regulator Ofcom among those expressing concern about its viability as a public service ... part in this summer s success. From its raucous, Public Enemy-enthused ad campaign, to its insightful ... 's ambition: "The biggest result for us would be a step-change shift in public attitudes to disability ...

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

which demonstrate the increasing importance of the nation's love affair with television. "TeleScope ...

Why Rupert Murdoch must get a grip of brand News Corp

15 Jul 2011 | by Allyson Stewart-Allen

of the public and lawmakers on both sides of the Atlantic who are expecting more precise and frequent bulletins ... with the current mood of the public and lawmakers on both sides of the Atlantic who are expecting more precise ...

Think BR: Product placement's first three months

26 May 2011 | by William Grobel

, or religious, current affairs and consumer advice programmes made for UK audiences. Baby milk, prescription ...

Media Perspective: The obvious choice may not be the best candidate for C4 job

14 Apr 2011 | by Ian Darby

for himself. While C4's 2010 annual report isn't public yet, earlier figures show that Barnes accrued 5 ...

Think BR: If you can't beat News Corp, join it

05 Apr 2011 | by Michael Evans

public limited company (Newco), the shares of which would be publicly traded, but initially retaining ... , it will also be possible for the public to access news sources which are specialist (such as for instance ... by the Visnews news agency, owned by the BBC, NBC in the US, the Australian, New Zealand and Canadian public ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

. In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...

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