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DMA hands ad task to Grey Integrated

28 Aug 1998 | by MAIRI CLARK

. But if we don t make information about these tools public, the next round of Government legislation might ... to launch a public awareness campaign after a Henley Centre report in 1994 indicated that the direct ...

EDITORIAL: High time DM made its case

27 Aug 1998 | by LISA CAMPBELL

that matter: the public. Direct mail is still routinely referred to as junk mail which is never ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

and radio, with the remaining quarter spent on public relations, carried out by Bite in the UK ... those in the fastest-growing sector in public relations, and general agencies trying to gatecrash ... pounds 3,310,000 pounds 3,145,000 4 Harvard Public Relations pounds 4,314,000 pounds 2 ...

CAREERS: A question of careers - Direct marketing is taking the lion’s share of the marketing budget, our survey reveals

20 Aug 1998

Direct marketing is more important than advertising to most sales and marketing managers when it comes to allocating budget. Advertising is followed by sales promotion and public relations. More than half of those surveyed felt sponsorship was the least important item on the marketing agenda ...

EU to hire ad agency to encourage voting

13 Aug 1998 | by LISA CAMPBELL

-the-line. Alastair Tempest, FEDMA s director-general of public affairs. said: If direct marketing is used wisely ...

Electoral roll sales face inquiry

06 Aug 1998 | by JACKIE DAVIS, Creative director, Mercie

affairs director at the Direct Marketing Association, said: After investigating the precise use ...

ADWATCH: CWC drive makes an impact - Cable & Wireless Communications is putting pressure on BT from all directions, partly through cost-effective TV ads. Robert McLuhan reports

06 Aug 1998 | by ROBERT MCLUHAN

, says account director Sarah Collier. Preferences that emerged from a dialogue with the public ... the public had struck a chord. Rapier previously ran the ad account of Bell Cablemedia and came out ...

STOP PRESS

06 Aug 1998 | by DANNY ROGERS

Promotions, Promotional Campaigns, CBH, RDA, Lexis, Public Relations Partners and Paris PR agency AKKA ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

06 Aug 1998 | by KEN GOFTON

publicity. We produced 16 Minis - five for each team, five for Paris and one on loan to the sports ...

 

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