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DIRECT NEWS: WWAV lands Friends of the Earth

with the public. Suzanne Partridge, the WWAV client services dir-ector, commented: We will be having a ... to the public to make them feel they can have some influence. ...

TELEMARKETING: Your Number’s Up - Stephen Groom looks at what the European Union’s latest directive on telecoms entails and how its consumer protection provisions could affect the direct marketing industry

sneaked up on the inside, sheltered behind the publicity given to other related pieces of Euro ... . Consumers must also have the right to have part of their address omitted from public telephone directories ... . The public consultation period expired on 1 June, draft regulations will be published in July ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

of the British public as they spy a piece of direct mail ( Oh no, it s coming to get me ) and jump sideways ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio model. Essential to the launch was a high-octane PR campaign. Sue Beenstock reports

in promoting the likes of Barbie s relaunch, won. The brief was straightforward; to maximise publicity ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN VAUXHALL ASTRA

whether the Vauxhall Astra launch lived up to the huge publicity it received - both in the industry and in the public eye. Having passed my driving test last month, I have been longing to strut my stuff ...

CAMPAIGN DIRECT: Profile - Maureen Mitchell. How Sainsbury’s is finding the best way to help customers shop online. What is home shopping - and will it actually work? Maureen Mitchell has the answers, Tim Rowell says

shopping. The only way we ll find out if the public are going to want this kind of service is to give ...

New DM law may curb cold calling

Fricker, legal affairs director at the DMA, said: We are confident but not complacent that phone calls ...

FIELD MARKETING: Stranger at the gate - Sectors such as the computing and utilities industries are beginning to appreciate what field marketing can do for them. David Murphy reports

operators, he says. Far from being discouraged by the bad publicity, CPM has established a ... agencies have been tainted by the negative publicity and says an education process was needed when ...

 

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