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BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

and radio, with the remaining quarter spent on public relations, carried out by Bite in the UK ... those in the fastest-growing sector in public relations, and general agencies trying to gatecrash ... pounds 3,310,000 pounds 3,145,000 4 Harvard Public Relations pounds 4,314,000 pounds 2 ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

publicity. We produced 16 Minis - five for each team, five for Paris and one on loan to the sports ...

FIELD MARKETING: Stranger at the gate - Sectors such as the computing and utilities industries are beginning to appreciate what field marketing can do for them. David Murphy reports

operators, he says. Far from being discouraged by the bad publicity, CPM has established a ... agencies have been tainted by the negative publicity and says an education process was needed when ...

IBM ads stress human qualities

dailies and Sunday newspapers, business publications such as The Economist, computer titles ...

STOP PRESS

. ITV has appointed Andrew Chowns, controller of legal and business affairs at the ITV Network Centre ...

STOP PRESS

is launching a national poster campaign to support Debate of the Age - the largest public consultation ...

MARKETING FOCUS: Utilities on the warpath - Deregulation has set off an explosion of marketing activity in the gas and electricity sectors, as new suppliers scramble for a piece of the action. Laura Mazur reports

to realise is the damage they could be doing to their brands. Publicity about dubious and, in some cases ...

 

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