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REVIEW: Marketing and advertising news in the week’s press

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...Public Relations. - Campaignlive TBWA GGT Simons Palmer s creative director, Trevor Beattie, has ... and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...

Poll finds public support for an ad-funded BBC

Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than by the licence fee.

STOP PRESS

and internet services. Visa UK is extending its Leeds-based trial of electronic purse cards to public ...

MARKETING MIX: World Cup overfloweth at Elmwood

- There are few things closer to the football-loving public s heart than the desire for England...- There are few things closer to the football-loving public s heart than the desire for England to host the World Cup. Not only does it bring pounds 5bn of business to the economy of the winning bidder, it also carries with it good odds on the host nation coming through triumphant. Which ...

DMA hands ad task to Grey Integrated

. But if we don t make information about these tools public, the next round of Government legislation might ... to launch a public awareness campaign after a Henley Centre report in 1994 indicated that the direct ...

ADWATCH: CWC drive makes an impact - Cable & Wireless Communications is putting pressure on BT from all directions, partly through cost-effective TV ads. Robert McLuhan reports

, says account director Sarah Collier. Preferences that emerged from a dialogue with the public ... the public had struck a chord. Rapier previously ran the ad account of Bell Cablemedia and came out ...

STOP PRESS

Promotions, Promotional Campaigns, CBH, RDA, Lexis, Public Relations Partners and Paris PR agency AKKA ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

publicity. We produced 16 Minis - five for each team, five for Paris and one on loan to the sports ...

MARKETING MIX: City sees red as agency launches

corporate affairs director who gave him a businesscard and asked him to get in touch. Whether he s looking ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio model. Essential to the launch was a high-octane PR campaign. Sue Beenstock reports

in promoting the likes of Barbie s relaunch, won. The brief was straightforward; to maximise publicity ...

 

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