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PROFILE: Data protector - ELIZABETH FRANCE DATA PROTECTION REGISTRAR

16 Jul 1998 | by RACHEL BAIRD

, at the same time as organising the publication of her report, France has also been lobbying for last ...

CAREERS: A question of careers

09 Jul 1998

, with design, public relations and sponsorship bottom and direct marketing in the middle. Although direct ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

03 Jul 1998 | by GRAHAM KING

for the record, the box is a pretty, violet, ribboned affair and the envelope is silver, plain and dull ...

CAMPAIGNDIRECT: ISSUE - Media agencies jump on the direct marketing bandwagon/The rise of direct response has driven media outfits to unveil dedicated spin-offs. Richard Cook investigates

03 Jul 1998 | by RICHARD COOK

public face of the company s relatively humble beginnings. But no longer. The media world ...

DIRECT MARKETING: RBS ADVANTA CARD

02 Jul 1998 | by SIMON MARQUIS, managing director of Zen

public relations. ...

AGENDA: Take on military intelligence and benefit from it

02 Jul 1998 | by DRAYTON BIRD, who runs the Drayton Bird

, but at much lower prices, direct to the public. So he had already discovered two important elements of a ...

DIRECT NEWS: WWAV lands Friends of the Earth

26 Jun 1998 | by ALI QASSIM

with the public. Suzanne Partridge, the WWAV client services dir-ector, commented: We will be having a ... to the public to make them feel they can have some influence. ...

TELEMARKETING: Your Number’s Up - Stephen Groom looks at what the European Union’s latest directive on telecoms entails and how its consumer protection provisions could affect the direct marketing industry

26 Jun 1998 | by STEPHEN GROOM, a partner in solicitors

sneaked up on the inside, sheltered behind the publicity given to other related pieces of Euro ... . Consumers must also have the right to have part of their address omitted from public telephone directories ... . The public consultation period expired on 1 June, draft regulations will be published in July ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

19 Jun 1998 | by MAIRI CLARK

of the British public as they spy a piece of direct mail ( Oh no, it s coming to get me ) and jump sideways ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio model. Essential to the launch was a high-octane PR campaign. Sue Beenstock reports

11 Jun 1998 | by SUE BEENSTOCK

in promoting the likes of Barbie s relaunch, won. The brief was straightforward; to maximise publicity ...

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