Superbrands case studies: Orange
18 Nov 2002
made its first initial public offering with the shares being listed on the London and Nasdaq markets ...
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Watchdog rejects humour claims for punching ads
04 Dec 2002 | by Jennifer Whitehead,
in the face. A total of 15 complaints were received from the public, objecting to the violence of the images ... cause offence to the general public and the campaign was tested via focus group research prior ...
The Virgin Group picks first brand marketing chief
17 Jul 2002 | by Ravi Chandiramani,
, and a car hire firm in Australia. He reports to brand development and corporate affairs director ...
Esso wins court victory over Greenpeace in logo battle
09 Jul 2002 | by Staff,
The world's largest oil company brought the case in Paris last month. Greenpeace will now be forced to stop using the Esso name in its publicity material, which replaces the two SS's with dollar signs. ExxonMobil had argued that the manipulation of its logo made it resemble Germany's WWII Nazi SS ...
BBC's education plans face opposition from commercial sector
24 May 2002 | by Claire Billings,
the commercial impact of the BBC's plans, be made public. The commercial education software companies believe that the report shows that the BBC's plans would damage the industry and that is why it has not been made public ...
Culture secretary Tessa Jowell's Commons communications bill speech in full
08 May 2002
, but it is important that the legislation has the confidence of the industry and the public. The case for change ... -specific powers to promote competition; --Quality public-service broadcasting to be protected --Measures to ensure universal access to public service broadcasting channels over all main platforms --The ...
Clemmow Hornby Inge poised to launch first creative work for Tango
01 May 2002 | by Deborah Bonello,
media. The website, tango.tv, has been redesigned by web shop Grand Union in the style of a public ...
Miller signs £1.5m NME sponsorship deal
15 Apr 2002 | by Staff,
and sister IPC publications including Loaded and Uncut and, as part of the agreement, Miller Genuine Draft ...
MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium
22 Mar 2002
-focused publications such as WebActive and ComputerActive. A FIRST FOR LIVE MOBILE VOTING AT THE ONLINE MUSIC AWARDS ...
Telewest ad remains untouched by ITC despite 61 complaints
14 Mar 2002 | by Claire Billings,
not been banned by the Independent Television Commission, despite receiving 61 complaints from the public.
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