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Old Spice, John Lewis and Philips among brands vying for YouTube prize

02 Nov 2010 | by Noelle McElhatton

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

07 Sep 2009

Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury ...

And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more

22 Jul 2009 | by Noel Bussey

reviewing which events should remain freely available to the public. Source: The Independent After ...

 

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