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Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

years of publication. The story shows little sign of running out of steam, with the FBI launching ... of his affair. He has said that the termination had nothing to do with the controversies that have dogged ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

. However, in a fast-moving environment, where fickle user behaviour and volatile public perceptions ...

Customer Publishing Agency of the Year: Publicis Blueprint

13 Dec 2011 | by Nicola Clark

's highest-circulation magazine. Investment in it is paying dividends: customers who read the publication ...

Publicis Blueprint scoops top gong at APA Awards

24 Nov 2011 | by Nicola Clark

public sector/government: Ethos - Serco - Sunday Best internal communication : Cheers - Molson ... Communications Best digital solution (charity/not for profit/public sector): MyFarm - The National Trust - Public Zone Best use of video : Where Is Your Line? - The Havens Story Worldwide Best mobile ...

Brand Health Check: The X Factor

17 Nov 2011 | by Rachel Barnes

some members of the public with a talent for karaoke; get them to perform in front of celebrity judges and a live studio audience; then let the great British public decide the ultimate winner. It chucked ... to me' and the show passed the watercooler test. It became something that got the great British public ...

Steve Jobs' biography reveals desire to 'destroy Android'

24 Oct 2011 | by Sara Kimberley

under attack for signal problems. The Apple founder believed the bad publicity had been part of a ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

20 Oct 2011 | by Staff

publishing marketplace, including 46 full members that produce publications and digital content for more than ...

Experimentation with digital outdoor is on the rise

30 Sep 2011 | by David Benady

members of the public to tell the police if they recognised any of the displayed faces. The initiative ... that the campaign created 'significant public reassurance that the police were fighting back - the retailers were ... 2012 as local authorities hire his digivans to screen Olympic events in public places ...

Caffè Nero to offer free Wi-Fi with The Cloud

22 Aug 2011 | by Maisie McCabe

Caffè Nero has signed a deal with BSkyB-owned public Wi-Fi provider The Cloud to offer free...through 5,000 public wireless hotspots. ...

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