03 Dec 2004
issues together and we're looking at a matter of creeping powers," Locks says. "In terms of publication ...
reticent, agreeing that it is potentially a censorship issue and want to mobilise public opinion to fight ...
they won't be in those publications in the first place."
Marc Mendoza, the chief executive of Media ...
17 Nov 2004
| by Colin Grimshaw
Mothercare Magazine, the retailer's last attempt at a customer publication, launched in February 2000, targeting expectant and young mothers with an average age of 28. The magazine had a distribution of 175,000 and was published biannually. The new title will be published more frequently.
Mothercare ...
27 Oct 2004
Q: Which of these newspaper ads do you remember seeing recently?
Brand Agency/Media buyer %
1 PC World M C Saatchi/Walker Media 64
2 DFS Publicity Bureau/MediaCom 59
3 Currys ...
11 Oct 2004
| by Jennifer Whitehead,
cholesterol levels among the public and that, bearing in mind that people are used to visiting Boots for on ...
28 Sep 2004
| by Staff,
and terrible publicity takes its toll.
20 Sep 2004
| by Staff,
LONDON - Rebecca Loos, the woman who claims she had an affair with England captain David Beckham...According to a report in the News of the World, the glamorous brunette will front an advertising campaign for the range of jewellery designed by Kim Rose. The ads will appear on billboards around the country.
Loos rose to prominence in April when tabloids claimed that she had had an affair with Beckham ...
17 Sep 2004
Hype rarely seems so overdone as when media owners refer to the buying of all the ad space in one particular issue as a "hijack".
This sounds exciting - conjuring up images of advertiser and agency going in all guns blazing, tying up the publication's ad director and setting its own ads up on the printing ...
10 Sep 2004
| by Staff,
and Manchester.
The publication, which will be available free in stores, has been designed by Fifty ...
20 Aug 2004
retention, brand image and profitability.
An Experian survey showed that 75% of the general public believe ...
18 Aug 2004
| by Emily Rogers,
as part of the National Lottery's aim to increase public awareness of the projects aided by the £16bn ...