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Reputation 04: year in review

10 Dec 2004

affairs, Toby Nicol, explains: 'It's crucial to always have an opinion; make sure you've got something ... programme and in every newspaper. It highlighted a growing problem for many businesses and the public ...

Media Training: Close the culture gap

10 Dec 2004

formal coaching. Of course, deciding who should be the public face of a company or brand when talking ...

Market Research: Pick of the polls

03 Dec 2004 | by Mary Cowlett

Opinion polls can engage the media and public with fun statistics, but PROs should beware...to daily life. As a device for generating coverage, the PR industry's love affair with research continues ... , there are certain ways of getting polls wrong. Financial Times UK affairs editor Roger Blitz estimates that he ... little or no insight into the subtleties of public opinion. 'I'm much more likely to read something ...

Media Analysis: Healthy diets gain press exposure

03 Dec 2004

monthly publication is a timely innovation, given the Government's recent Public Health White Paper ... defunct after its publisher Fox Publishing went into administration in August. The public-health agenda ... products are still better served by more mainstream publications. Lexis PR head of consumer Fiona Jolly ...

Product Launches: Spin-off success

26 Nov 2004

've got to try to hijack the publicity of the film because the reason people want to buy the merchandise ... of the Original Trilogy on DVD, lads' magazines, specialist science-fiction and collectors' publications were ... your press releases to trade publications as well as consumer magazines. - Underestimate ...

Media Analysis: NSPCC title joins parenting field

26 Nov 2004

When BBC Magazines announced this month that its 13-month-old publication BBC Parenting had released its last issue due to 'disappointing' circulation figures, it could have been seen as a clear ... it has changed. Pregnancy deputy editor Tessa Taylor says: 'Pregnancy is more public now. More ...

News Analysis: Celebs gamble reputations on TV

26 Nov 2004

's career is publicity, the show gave her character a new lease of life as she let (her underlying identity ...

Campaign: E2v emerges from obscurity via IPO push - Corporate PR

19 Nov 2004 | by Simon Ellery

telescopes and car alarms. But it had failed to generate media coverage outside of niche publications ...

Promotions and Incentives: What not to waste

19 Nov 2004

items inappropriate for the publication. Likewise, The Sun newsdesk was once sent a dictionary ...

News Analysis: When a 'PR crisis' is not a PR crisis

12 Nov 2004 | by Gerry McCusker

or negative publicity for any given organisation or entity. And I'm sick of it - sick of PR getting ... news' - 2001: 'Sheikgate' Sophie Wessex quits R-JH Public Relations after tabloid sting - 2002 ...

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