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C4 to air French ads from L'Oreal and Renault in The Returned

agency behind the Emirates ad by the time of publication. Jonathan Allan, the sales director ...

Are brand birthdays really a cause for celebration?

publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier this week ... is that nobody cares? Or are their celebratory fanfares being heard and appreciated by the consuming public ...

VW to extend One Thing campaign with Absolute Radio

five will be put to a public vote. In short promos across Absolute Radio s network, including its ...

Auto Trader launches Ignition on tablet

Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected

Google, Skoda and Boden sponsor Mumsnet blogger conference

how much personal information a blogger should make public online and how bloggers can become ...

Telegraph Media Group in six-figure deal with Kia

for this consumer campaign, refreshing the public's opinion of the brand and using The Telegraph s expertise to do ...

PistonHeads appoints Dan Trent as editor

Trent joins from editorial agency Motoring Research, where he contributed to PistonHeads, as well as other online motoring publications such as MSN Cars. Trent replaces Chris Rosamond, who edited the website in a freelance capacity. PistonHeads wanted to recruit an office-based editor. Rosamond ...

Experimentation with digital outdoor is on the rise

members of the public to tell the police if they recognised any of the displayed faces. The initiative ... that the campaign created 'significant public reassurance that the police were fighting back - the retailers were ... 2012 as local authorities hire his digivans to screen Olympic events in public places ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

-and-a-half years running Channel 4, he was never far removed from public opinion. As a relatively low ... of audience (and) advertising; it was a hugely creative time, and we stayed public. Most of what I went ...

Media Week introduces paid subscription model

be found here . Mediaweek.co.uk and sister digital publications Brandrepublic.com, Campaignlive ...

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