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Who owns the creative agenda?

13 Jun 2013 | by Staff

Technology is now allowing creativity to be expressed through a growing number of channels and presented in an almost infinite number of ways. At the same time, these changes are forcing advertisers to work harder and think more imaginatively than ever before to reach an increasingly distracted public ...

Using the cloud to cater to the crowd

21 Mar 2013

, swaying with the wind of public opinion. Rather, the opportunity to listen and respond individually ...

Social video: Disruption in the media economy

05 Mar 2012 | by Suzanne Bidlake

viral hits each year, exploding into the public consciousness and spreading contagiously across the web

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

24 Jan 2012 | by Mark Barber, Radio Advertising Bureau

. It was a rare day when one could read the online trade publications without being bombarded by impossibly ...

The Big Tablet Debate: A bright new media platform arrives

12 Oct 2011 | by Philip Smith

limitations, particularly when you are doing a daily publication. User experience for us is the most important ...

Why everyone's still talking about integration

01 Sep 2011 | by Philip Smith

innovation. Innovators in the industry will be inducted into Brand Republic's Hall of Fame following a public ... and phone-hacking, public opinions and response pose a bigger challenge than ever. As Nick Manning ...

Campaign's War of the Words

26 Aug 2011

of the Words is clear. In all the events, blogs, publications, websites, columns and so on from Brand Republic ... , to address the fact that the confidence of the general public in advertising is in long-term decline ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

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