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NEWS: Abbott Mead TV spots show BT’s caring side

13 Dec 1996 | by GORDON MACMILLAN

to the general public, opinion formers and shareholders alike that BT does a great deal for a lot ...

NEWS: BT pushes community role

12 Dec 1996 | by JANE BAINBRIDGE

are becoming aware that their public image can influence their bottom line. In its new campaign ...

ANALYSIS: ASA looks to widen its Net

12 Dec 1996 | by SHARON MARSHALL

of adverse publicity. This may well deter major advertisers but such threats will be ignored by mavericks ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

29 Nov 1996 | by GORDON MACMILLAN

in scale. Touchpoint will give the public a broad, first-hand taste of practical interactivity ... services and no more. This is because the kiosks are in public places and, effectively, the time each ... into five sections that are accessed by a central menu on the system s home page. There is current affairs ...

NEWS: Customers vote BT as Britain’s strongest brand

28 Nov 1996 | by KAREN DEMPSEY

BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now...BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing. BT comes top in this year s EquiTrend brand equity survey from Total Research, which ...

NEWS: Briefs

28 Nov 1996

Oftel appointment Jim Niblett has been appointed director of services competition and international affairs at Oftel. He takes over from Caroline Varley, who is moving to the International Energy Agency. External call Telecoms company Ionica has made Ian Morris head of external affairs ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; One-2-One

21 Nov 1996 | by BARRY WRIGHTSON

Barry Wrightson Creative partner, Wrightson Dale I have a mild aversion to mobile phones. It s something to do with 80s City yobs in Hugo Boss suits braying into their mobiles in every public place. Television producers swear by them, although when you call all you get is: The Vodafone you are calling ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY TWO: New campaigns

14 Nov 1996

GOLD AWARD Client: BT Title: It s good to talk Agency: Abbott Mead Vickers BBDO Nominated author: Max Burt Nominated client: Sholto Douglas-Home THE SUBMISSION Burly Bob Hoskins replaced that nice Beattie character in BT s advertising, and the public wondered why ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; Grand Prix

14 Nov 1996

the public agenda - and if people value better communications, they will use the phone more. ...

ADVERTISING & PROMOTION: Agency of the week: Hhcl & partners

07 Nov 1996

HHCL s established image. Managing partner Rupert Howell admits it works best with clients who want to reframe what they stand for . HHCL is not unused to controversy - in the ads it creates, or in its business affairs. It may be celebrating winning the Guinness account in Ireland ...

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