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HR Owen chief Andy Duncan unveils Ferrari retail service

31 Mar 2011 | by Alex Brownsell

and we re looking to build on that in 2011. We have to be cautious, with all the tax rises and public ...

What financial directors make of marketing

31 Mar 2011 | by Andrew McCormick

that they were being perceived by the public as executive perks rather than valuable relationship ...

A right royal bank holiday bonanza

31 Mar 2011 | by Gordon Carson

will undoubtedly bring welcome relief to the public during tough times, as well as offering myriad marketing ... for the holiday period? Exclusive research from media agency MPG Media Contacts shows that 70% of the public ... Simpson, MPG group account director. However, the monarchy splits public opinion, and MPG's research ...

Media: Things we like

31 Mar 2011

eclectic mix at the Isle of Wight Bestival, ranging from The Cure and Public Enemy to, erm, Village People ...

Media: Double Standards - 'Managing radio talent is not all strops and divas'

31 Mar 2011 | by Chris North and Paul Sylvester

to ride out the storm. I think the public are more savvy now to celebrity scandal and understand how ...

Profile: Kristof Fahy, group brand and marketing director at William Hill

30 Mar 2011 | by John Reynolds

was captivated by the nation's love affair with horse racing. Seeing William Hill cheek-by-jowl with the coffee ...

Killing the viral: 6 things to do if your ad leaks out

30 Mar 2011 | by Sarah Shearman

brands avoid such content going public and, potentially, viral? 1. React quickly Active management ... of a fisherman fighting off a man in a bear suit, it supposedly was not meant to go public. However ...

Direct marketing and sales promotion leagues 2011

30 Mar 2011 | by Kim Benjamin

, chief executive of OgilvyOne. 'We can create a value exchange with consumers and customers in a public ...

Andrew Walmsley on Digital: The EU cookie problem

30 Mar 2011 | by Andrew Walmsley

on an initiative to inform and equip the public to opt out of BTA. An icon will be placed in or next to ads ...

P&G, Unilever and Reckitt: the corporate brands that came out of the shadows

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

below right). Its belief is that if the corporate brand is better known and understood by the public ... about products they buy and the companies that make them. A: To boost public awareness Matt Close ... Dawson-Shepherd, Senior vice-president, global corporate communication and affairs, Reckitt Benckiser ...

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