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Review of the Year: Top 10 marketing mishaps in 2011

years of publication. The story shows little sign of running out of steam, with the FBI launching ... of his affair. He has said that the termination had nothing to do with the controversies that have dogged ...

Marketing's Top 10 Quotes of the Year

it and the public is crying out for a really good, honest brand to get into that sector.' ANTHONY IRESON ... the public. We get given it to build strong businesses that make bigger returns to shareholders and pensions ...

Air New Zealand challenges public to solve mascot murder

Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.

John Lewis scoops Brand of the Year for second year running

than 21,000 marketers and members of the public voted to choose the five finalists, from an original ...

Thomas Cook launches crisis ad campaign

Thomas Cook has today (29 November) rolled out a consumer campaign to reassure the public

Thomas Cook hits back with publicity campaign

Publication of the letter from interim chief executive Sam Weilhagen is a quick riposte to a campaign taken out by rival TUI last week, which tried to capitalise on Thomas Cook's woes. The TUI campaign said: "Another holiday company may be experiencing turbulence, but we're in really great shape ...

Rethinking the recommendation economy

- Head of public affairs, events and sponsorship, Volvo Cars UK 'Social media gives you another ... of online recommendation for brands still play on marketers' minds. The public has placed a surprising ...

Profile: Eurostar's new marketing chief gets set to take on all comers

The French love affair with la vie Anglaise, fuelled partly by a certain high-speed rail link to the UK, is well-documented. Now the ranks of 300,000-plus French expats in London are about to swell once more. From January 2012, a multilingual, jazz-loving Frenchman will become a Londoner, as 34-year ...

Albion London nets GLL rebrand brief

more than 100 public leisure centres, after a four-way pitch.

ABTA: Lack of customer insight leads to 'fragility' of brands, says Saga boss

Cooper, director of government affairs at Thomas Cook, said he believed the tour operator put out a ...

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