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Royal Mail control of direct mail prices worries DMA

21 Oct 2011 | by Daniel Farey-Jones

by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public mail delivery charges. The DMA's head of postal and environmental affairs, Alex Walsh, who ...

BrandMAX digest: 'B' is for business as well as for brands

30 Sep 2011 | by Staff

the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

26 Aug 2011 | by Oliver Luft

on public irritation with doorstep-selling techniques, but face-to-face marketing takes many forms across ... with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...

Marketing Society Awards for Excellence 2011: B2B Marketing

07 Jun 2011

media and PR to capture the imagination of the creative community, as well as the public. CBS Outdoor ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Event for senior marketers to launch in September

15 Feb 2011 | by Staff

of brand building, digital communication, experiential marketing and public relations in recent times ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

, much-needed to reconnect Barclays with the public, fun to ride and a real contribution ...

The Year Ahead

11 Jan 2011 | by Nicola Clark

If 2010 was a year in which marketers collectively held their breath and hoped for recovery, it is somewhat fitting that 2011 will be a year when marketers can afford to breathe a little easier. While the unprecedented squeeze on public spending will only exacerbate fears of a double-dip recession, there are signs ...

 

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