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BlackBerry brand takes battering, search data suggests

18 Oct 2011 | by Matthew Chapman

, resulting in RIM founder Mike Lazaradis making a public economy via YouTube. In total, some 11 ...

Think BR: Celebrity endorsement - a worthwhile investment?

04 Oct 2011 | by Roderick Dadak

media publicity can rock the brand boat. Some celebrities have the potential to cause much more ...

Aston Martin fends off Apple to be named coolest brand of 2011

28 Sep 2011 | by Arif Durrani

than 2,000 members of the British public give their ratings. The views of both the panel ... as a CoolBrand by the British public and a panel of influential opinion formers implies it is a brand ...

Brand Republic inducts its first Hall of Famers

23 Sep 2011 | by Staff

and public vote, which drew hundreds of nominations and thousands of votes from across the industry, some ...

Duck and Cover in online model search

19 Sep 2011 | by Daniel Farey-Jones

The modelling competition can be entered via a dedicated website, wewantyourface.com , or via Facebook. A public vote will decide the top five girls and boys, who will be invited to London to attend an open casting. The campaign was created by Liverpool agency Uniform in collaboration with Duck ...

Nike: Write the future campaign

07 Sep 2011 | by Ed Elworthy, Global Football Brand Communications Director

and creative launched in the public sphere. That said, we re excited to share the results. ...

"The Best Job in the World" & Beyond in a Brave New Marketing World

07 Sep 2011 | by Anthony Hayes, Chief Executive Officer, Tourism Queensland

s largest reef, and earth s only identifiable object from space, would need any more publicity ... in the world. In order to get the global publicity machine rolling, Tourism Queensland also invited select ... with the very public feedback of who we finally picked was also a challenge. You pick a Brit then the argument ...

ASA survey suggests compliance with online marketing rules

06 Sep 2011 | by Sarah Shearman

and truthful. "That's good for the public and it's good for responsible businesses too. Our survey sets a ...

Key people: Aviva

01 Sep 2011 | by Staff

marketing and corporate affairs director (Aviva Investors) Email us with updates to key the key people ...

Think BR: Brand Cameron - a defining moment

31 Aug 2011 | by Gareth Ellis

with the image of a courageous reformer, rolling up his sleeves to mend Broken Britain. The Coulson Affair ...

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