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Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

North Carolina starts multi-agency search to boost tourism

17 Dec 2012 | by Virgin Dickson, PRWeek US

. They will also be required to put together a press kit for travel writers at key publications and to send ...

Campaigns Showcase: Public Affairs - Westbourne Communications - HS2 supporters put their case

14 Dec 2012 | by Matt Rumble

a public consultation that was dominated by opposition to the scheme. It was controversial because ... widespread approval for the scheme and change public perception by balancing the media debate. Objective ... coalition of supporters, challenge opposition claims and inform the public about the benefits of high ...

Campaigns Showcase: Consumer - Remarkable Group - Caravans given cool appeal

14 Dec 2012

17 per cent. A proactive media outreach campaign resulted in 32 press visits from publications ...

Helen Edwards: The importance of thinking inside the box

28 Nov 2012 | by Helen Edwards

. - Since publication, Professor Barwise has written: 'The problem comes when advertising people go beyond ...

National Air Traffic Services launches hunt for lobbying agency

27 Nov 2012 | by Matt Cartmell

National Air Traffic Services is seeking an agency as part of a routine search and incumbent Fleishman-Hillard is repitching. NATS is a public-private partnership and provides air traffic control ... said it was 'in the best interests of the British taxpayer, the travelling public and the company ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Switzerland Tourism drops ice blocks around London

15 Nov 2012 | by Nick Batten

code. The multi-sensory, interactive installation invites the public to physically connect ... destinations. If members of the public manage to free one of the Swiss flag cards by melting the ice around ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

Private jet group Execujet turns to 80:20 for global brief

06 Nov 2012 | by Lynsey Barber

80:20 will handle media relations for international trade and consumer publications, and support Execujet s in-house marketing team. The aviation group manages 150 business jets across Africa, Asia, Australasia, Europe, Latin America and the Middle East. Execujet s group PR manager Juliane von Heimendahl ...

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