Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
above), despite accusations of animal cruelty. Sliding revenues Aside from the vagaries of public ...
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John Lewis posts record sales as ad soundtrack hits number one
10 Dec 2012 | by Matthew Chapman
a Sky News interview. Corporation tax has become a hot issue with the UK public with the spotlight ...
Starbucks drafts in RLM Finsbury for guidance on tax issues
05 Dec 2012 | by PRWeek reporters
The global coffeehouse chain appointed Roland Rudd s agency last week with an initial focus on res-ponding to the tax issues dubbed outrageous by public accounts committee chair Margaret Hodge. The agency is thought to have advised Starbucks around its decision to review its accounting practices, and helped ...
Why Starbucks is the grinch who stole Christmas
05 Dec 2012
it pays in the UK by pledging to pay more corporation tax gave evidence to the Commons Public Accounts ... they treat their employees to how they conduct their tax affairs. Reputation is everything ...
Microsoft plotting UK retail stores, says report
26 Nov 2012 | by Sarah Shearman
not respond to a request for comment on the report at the time of publication. Follow @shearmans ...
Which bread brand is most prominent online? Brand barometer
23 Nov 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Ladbrokes appoints Donal McCabe to bolster revamped comms operation
21 Nov 2012 | by Alec Mattinson
relations, public affairs, consumer PR, internal comms and brand via a newly created communications council ... senior comms team includes: Ciaran O Brien, director of government and corporate affairs; Matthew Sharff ...
Which optician is most prominent online? Brand barometer
16 Nov 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)
12 Nov 2012 | by Arif Durrani
affair. Rival Asda, meanwhile, has issues of its own as Fathers 4 Justice encourages people ... after just 54 days following the crisis over false child abuse claims on flagship current affairs ...
John Lewis spot sends snowman on romantic quest
08 Nov 2012 | by Matthew Chapman
in not filming in the UK". The John Lewis ad is being trailed on Channel 4 today in order to give the public a ...
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