Search results for "Public Affairs

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Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

Cadbury and Nestlé: What's in a colour?

12 Oct 2012

acquired distinctiveness through use. This means using advertising to educate the public of the colour ...

VIDEO: What do women really think about Cadbury's Crispello bar?

04 Oct 2012 | by Georgina Brazier

Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello

Official London 2012 sponsors outperform brand rivals

26 Jul 2012 | by PRWeek reporters

,000 members of the public has found that London 2012 sponsors have significantly boosted their association ... work instead of taking public transport. Red Consultancy CEO Mike Morgan, whose agency works ... but how things are being picked up. STATS 69% - Percentage of public who associated sponsor Coca ...

Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'

19 Jul 2012 | by Noelle McElhatton

's non-public status, which he learned to appreciate during a stint as marketing director of Mars Russia ...

Cadbury Wispa to award fans grants for 'goofing off'

11 Jul 2012 | by Daniel Farey-Jones

The social media initiative evolves a campaign that Wispa started in April in an effort to define what the brand stands for following its successful return to the market in 2008 in response to the public s nostalgia for the bar. Toby Smart, brand manager for Wispa, said: "We found there was a lot ...

Mars seeks roster in bid for more creative strategy

11 Jul 2012 | by Sara Luker

number of consumer shops and that the work would not affect Freud Communications public affairs ...

Supermarkets sell up to three quarters of alcohol on promotion

13 Jun 2012 | by Matthew Chapman

". In response, Ian Twinn, director of public affairs at ISBA, said: "These campaigning doctors think ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

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