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Review of the Year: Quotes of the year

Coe (right), chairman of London 2012, gets confused about whether the public can wear non ... - July "I know a lot of the public views this as a personality-driven industry, (but) it's a team ...

Top 10 Marketing Mishaps of 2012

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Campaigns Showcase: Public Sector - Lava - Childminders lap up free milk

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: £6,000 Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign...

Coca-Cola hands corporate and public affairs brief to Open Road

Coca-Cola has handed its lucrative corporate and public affairs work to Open Road after splitting...-Cola s director, public affairs and comms, Coca-Cola Great Britain Ireland. Morris told PRWeek in October ...

Trading Places: this week's people moves

's consumer affairs editor Dana Gloger as the agency looks to expand its client offering. Gloger, who joined The Mail on Sunday in June, was previously consumer affairs editor at the Daily Express ...

Taxing issues for marketing as brand trust is called into question

are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes...Esnouf, head of public affairs at E.ON, has experienced his fair share of flak working in a ... -weary British public, fed up with how little tax it has been paying in the UK, however. The 'takeovers' have ... parliamentary committee, the US corporation has now bowed, at least a little, to public pressure and conceded ...

Starbucks drafts in RLM Finsbury for guidance on tax issues

The global coffeehouse chain appointed Roland Rudd s agency last week with an initial focus on res-ponding to the tax issues dubbed outrageous by public accounts committee chair Margaret Hodge. The agency is thought to have advised Starbucks around its decision to review its accounting practices, and helped ...

Starbucks bows to pressure over UK tax

Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash...our customers and employees, and understand that to maintain and further build public trust we need ... of tax they pay in the UK, and Parliament s Public Accounts Committee published its report today following a probe into the tax affairs of the three companies. The report claimed the evidence provided ...

Sacla approaches agencies ahead of advertising pitch

-pack competition offering the public 1 million worth of prizes including five Fiat 500 city cars, ten Vespa ...

MPG Media Contacts scoops £2m Organix account

publications, but last year, DLKW Lowe created its first TV ad . The brand also uses digital marketing ...

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