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Think BR: How to score with the fans

with the public. However, Freo is crazy about the club. So instead of branding Freo on the back of the PSV ...

Review of the Year: Quotes of the year

Coe (right), chairman of London 2012, gets confused about whether the public can wear non ... - July "I know a lot of the public views this as a personality-driven industry, (but) it's a team ...

Top 10 Marketing Mishaps of 2012

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

its lucrative corporate and public affairs work to Open Road after splitting with Portland. ( PRWeek ...

Twitter names top UK brand campaigns of 2012

was Puma, which was commended for a campaign it ran during the Olympics, encouraging members of the public ...

Advertiser of the Year: Adidas

-duty athletes and the general public could strike a pose dressed in the brand s gear, providing sought ... in on unsuspecting members of the public in the booth, with the footage of the surprise encounters achieving 3 ...

#aoty12: Contact Centre Agency of the Year - Best of the Rest

During the past 12 months, Arvato has secured several clients in the public and private sector

#aoty12: Content Marketing Agency of the Year - Best of the Rest

the publication, with half of those people claiming to have booked a room. The past year has been a strong one ...

#aoty12: Sponsorship Agency of the Year - Synergy

and those watching on TV. The campaign captured the public imagination and received global media coverage ...

Think BR: Hope springs eternal, but cash doesn't

It s a sad state of affairs when our very own chancellor of the exchequer produces a cash flow forecast that can only achieve his previous target for the current year by introducing a new source of income the certainty of which cannot yet be relied upon. I refer of course to the estimated 3 ...

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