The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...
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John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
than 21,000 marketers and members of the public voted to choose the five finalists, from an original ...
ASA insists Littlewoods' Christmas ad complaints will not be investigated
25 Nov 2011 | by Nicola Clark
of the public have complained the ad "has caused their children distress" because of "the implication ...
Krow captures £84m DFS ad business
25 Nov 2011 | by Anne Cassidy
years including Gratterpalm, Uber Agency and Public Limited. The creative review followed a media ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...
Shoppers to meet eBay for real in pop-up Christmas store
17 Nov 2011 | by Matthew Chapman
The public will get their first encounter with eBay sales assistants in December when the brand
Pick of the Week - John Lewis/Adam & Eve
17 Nov 2011
"This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long ...
Tesco misled public in Price Check ads
16 Nov 2011 | by Matthew Chapman
Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.
Field marketing: Your brand in their hands
09 Nov 2011 | by David Benady
of the public for stock-checking is very reliable. Nevertheless, since its launch in September 2010 ... be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ...
Andrew Walmsley on Digital: Still playing discount chicken
09 Nov 2011 | by Andrew Walmsley
deeper, however. Since reading it, I've gone back twice to check the publication date. This is 2011 ...
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