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George Eustice: Osborne remains firm under pressure

. The public knows difficult decisions have to be made and it does not trust Miliband to make them. George ...

Helen Edwards on Branding: Virgin modesty

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies....these truths for the peculiarities of the British public sentiment. The plain facts show that a group run ... publication that provided the genesis for a mail-order music business ... 1973 : ... that would become ... travel to the paying public with the announcement of Virgin Galactic. The public is still waiting ...

Think BR: Customer loyalty in 2011

This year s Logic Group Customer Loyalty report puts the spotlight on how the British public ... reference point. Banks/building societies lead the way, with 66% of the general public saying ... at 60%, while 52% of the general public say the same of mobile phone companies. Clearly many Britons ...

Russell Davies: It is now possible to measure influence, but how useful is it?

comment on the whole affair has come from Tom Ewing on his Blackbeard Blog. He pointed out that, while ...

Danny Rogers: The search for a fresh definition of PR

, buzz marketing . This week America s largest PR organisation, the Public Relations Society of America (PRSA), begins a drive to find a better definition of public relations and, quite ... -sourcing exercise, which it will put to a public vote. It is appropriate because the biggest single change ...

John Woodock: Time to admit Plan A is broken

responsible for the position of the public finances than the current one. The message that politicians of all colours are receiving from the public is that they are tired of the blame game and want to see credible ...

Jeremy Lee: ZenithOptimedia shows that Group M is not unassailable

, which are due for an initial public offering in 2013 and are therefore likely to up their spend ...

Polly Rance: The countdown is on for London 2012

They are a simple but effective device to build public excitement about a major event ... are particularly acute, but next year will present enormous challenges for every public sector communicator ... involved in promoting local areas as destinations. But 2012 is not just about the Games. Every public ...

On the campaign couch...with JB

the public wise up and get bored of it, and have you got any prediction on what will replace it? A ... buy a car from Ford than from something called General Motors. So I don't think the public ...

Danny Rogers: Industry needs to broaden talent base

This week, the Chartered Institute of Public Relations announces new membership criteria, giving

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