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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

TalkTalk suffers 70,000 customer defections after service issues

15 Nov 2011 | by Matthew Chapman

not yet have changed perceptions in the minds of the public. Harding said: "There is a lag between ...

Selfishness not altruism drives sustainability, say marketing chiefs

01 Nov 2011 | by Matthew Chapman

, to persuade the public to get on board corporations' sustainability agendas. He said: "We rely on natural ...

Sustainability: The search for a clearer footprint

21 Oct 2011 | by Elisabeth Jeffries

. Adrian Northover Smith, head of corporate public affairs at Sony UK, takes much the same line. He says ... public opinion. Polls show that public trust in companies is low. A global Ipsos MORI survey conducted in April demonstrates widespread public scepticism, with 66% disagreeing that chief executives of big ...

EDF Energy looks to London 2012 for brand boost

18 Oct 2011 | by Matthew Chapman

EDF Energy hopes to deflect the public's growing disenchantment with the energy sector by opening

'Big six' energy brands to write to consumers with money saving tips

18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The pledge is one of several measures to emerge from the consumer energy summit held by the Department of Energy and Climate Change (DECC) yesterday, amid growing public concern over rising energy bills. The summit was attended by prime minister David Cameron and secretary of state for energy ...

Energy firms tackle mistrust as they fend off the winter chill

06 Oct 2011 | by Matthew Chapman

for the people of Britain,' he said at his party conference last week. Public discontent is also being fuelled ... . Politicians, meanwhile, will continue to use opposition to this as an easy way of winning public support ...

Ad watchdog lays down rules on broadband speed claims

29 Sep 2011 | by Matthew Chapman

will come will be introduced into 2012. The publication of the rules follows a review that kicked off ...

Corporate hospitality feels the pinch

23 Sep 2011 | by Mary Howlett

locations, now fear such perceived wastefulness at a time when the general public is having to tighten its ... in the banking community are still very wary of the public's perception of spending and what may be seen as a ...

T-Mobile readies parking ticket surprise spot

14 Sep 2011 | by Daniel Farey-Jones

disguised as parking tickets to unsuspecting members of the public.

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