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Consumers shun Black Friday and Cyber Monday as retail gimmicks

" in America. The lack of cut-through in the public s awareness of Cyber Monday is perhaps the more ...

Food & Drink: Ryvita is revitalised by ice-cool approach

Campaign Revitalising Ryvita Client Ryvita PR team Wild Card Public Relations Timescale March-August 2011 Budget 46,000 Objectives To provide ways in which Ryvita crispbreads can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer ...

Consumer: Gok Wan gives new look to Specsavers

Caroline Harris, MD, Spirit Public Relations Gok Wan's status as a fashion guru provided great ...

Reputation Survey: Charities - Public divided on use of shock tactics

The public is unsure about whether charities should use shock tactics or not, according to the latest research by PRWeek/OnePoll. Nearly half - 48 per cent - said charities could use shock tactics ... in second place with 17 per cent and the NSPCC with 12 per cent. Survey of 2,000 members of the public ...

Voluntary sector: Celeb charity show puts trust in fashion

event. Its retained agency Pier Marketing was asked to maximize publicity for the event.

Technology: VMware cuts IT costs for public sector

whether those in the public sector believed frontline cuts were inevitable. After surveying 100 chief financial officers in the public sector, Brands2Life developed a headline-grabbing 'big number' ( 3.6bn), representing the total amount senior public sector decision makers were expecting to have to cut from ...

Voluntary sector - Macmillan lobbies for better cancer care

team was formed from departments across the charity and led by its public affairs team. OBJECTIVES ... if they wish to. STRATEGY AND PLAN Research presented to politicians, the media and the public ...

Literature: Online book grabs worldwide attention

Campaign The 4th Annual Stratford Literary Festival Client Stratford Literary Festival PR team Quicksilver Public Relations Timescale February-June 2011 Budget Under 5,000 Objectives To raise general awareness of the event through digital ...

CSR: Mums' Wall boosts Hallmark charity

targeted journalists, bloggers, celebrity tweeters and parenting websites. The public's posts were shared ...

Reputation Survey: Public Sector Strikes - Unions losing strike debate

The public has more sympathy with unions than the Government over public sector cuts...Unions are outperforming the Government in the media as their row over public sector cuts and pension reform intensifies, but the public is not convinced striking is the answer, according to the latest PRWeek/OnePoll survey. On 30 November the main public sector unions, including Unison, are set ...

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