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Field marketing: Your brand in their hands

of the public for stock-checking is very reliable. Nevertheless, since its launch in September 2010 ... be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ...

Marketing's Experiential League 2011

back-catalogue of films. The key to the campaign was to create buy-in from the public by giving them ... needed a consumer push supported by a viral campaign that lengthened the experience for the public ...

Brand Event Awards entry deadline extended

Event and sister publication Marketing have extended the deadline for entries to Brand Event Awards

Field marketing - Brands go back to the shop floor

, for example, launched on Apple's iPhone platform in the UK last November, asks members of the public to become ...

Kraft confectionery brands to tour the UK

' will be subject to a public vote, with the chance to win a holiday for four to New York. ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

, much-needed to reconnect Barclays with the public, fun to ride and a real contribution ...

 

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