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Brands take out extra 'disgrace' cover

15 Nov 2010 | by Ed Owen

Brands are taking out additional "disgrace" cover against negative publicity that may be generated

BP in £60m advertising blitz following oil spill

02 Sep 2010 | by Arif Durrani

spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public

London 2012 'games maker' by McCann Worldgroup

28 Jul 2010

The campaign aims to inspire people to participate in London 2012 as volunteers, while also educating on the realities of the role. It will include print, outdoor, digital, and public transport media across the UK. McCann Worldgroup created the programme brand identity, and developed a dedicated ...

Cancer Research highlights progress with latest marketing push

08 Jul 2010 | by Joe Thomas

The aim of 'Giving News', created by AMV BBDO, is to illustrate to the public the progress the charity has made, together with a call for ongoing support. The 30-second TV ad will air for six weeks, and will be supported through radio, digital, direct mail and PR activity. It will also be featured in Cancer Research ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Scotsman.com's recruitment site in £2m ad push

01 Jun 2010 | by Ben Bold

Walker, The Scotsman Publications' general manager, said: "We launched Scotsman.com/jobs onto a new ...

UKTV to run 3D campaign for extreme game show

23 Apr 2010 | by David Barros

of the public answering questions, while being hurtled into the air on rides at Thorpe Park. Rachael Fielding ...

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