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Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

winding up the British public, see Marketing's first issue of 2010, out on 13 January. How it works ...

Editor's comment: A case of Woolies thinking

24 Nov 2009 | by Lucy Barrett

it returns to the high street. Inevitably, just as it received much publicity when the last Wool worths ...

Snickers 'cctv' by Abbott Mead Vickers BBDO

23 Oct 2009

A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras. The footage will appear on www.getsomenuts.tv, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

of the masses'. In his 1965 autobiography, Biography of an Idea: Memoirs of a Public Relations Counsel ... to consolidate Nazi power, and how Goebbels 'was using my book Crystallizing Public Opinion as a basis for his ...

Public View - McDonald's 'favourites' by Leo Burnett London

19 Oct 2009

LONDON - Did the public find something to appeal to them in Leo Burnett's latest TV spot

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

have not been the only institutions to lose public confidence, as the integrity of several sporting ...

Are you a marketing tease?

29 Sep 2009 | by Nicola Clark

, concedes that the public and media have become more cynical about teaser campaigns. However, she adds ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some...loved brand? Britain's love affair with the kitchen cupboard shows no sign of abating, and six ... , in contrast to their high-street equivalents, escaped public scorn. They may have pumped millions ...

Conservatives pledge 'no legislation'

10 Sep 2009 | by Our Parliamentary correspondent

review on public health by a commission chaired by Dave Lewis, the chairman of Unilever and a vice ... in tackling issues of obesity and public health more widely should be kept in proportion; as with labelling ...

FSA salt-awareness campaign riles cereal manufacturers

08 Sep 2009 | by Gemma Charles

fuel Brennan's annoyance. 'The idea behind the FSA campaign is to make the public aware there is a ... , director of government and corporate affairs at Heinz, says the company has an 'active partnership ...

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