Global shops will fight over Microsoft TV brief
28 Feb 2008 | by Clare O'Connor and David Quainton
itself. The newly formed Connected TV business group is in the early stages of refining its public ...
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GE Energy goes green with pan-Euro strategy
28 Feb 2008 | by Clare O'Connor
director of comms and public affairs Frank Farnel, with a dotted line report into internal comms head Donna ...
Virgin's challenger image shines in failed Northern Rock bid
26 Feb 2008 | by Jane Simms
. The public has given Branson time to get the train service right, but they would have shown far less patience ... Oubridge, managing director of brand agency Aqueduct. The public sees financial failure as part of Virgin ...
The Work: Private view
22 Feb 2008
the attempt to do something different in the public-service arena. Samaritans is a very worthy organisation ...
Hearst Digital drafts in help as print sales slip
21 Feb 2008 | by Clare O’Connor
Hearst Digital has brought in consumer agency The SPA Way to boost its online stable, which includes web versions of flagship titles Cosmopolitan and Good Housekeeping. The appointment coincides with the Audit Bureau of Circulation s (ABC) publication of its figures for the second half of 2007, showing a ...
Unisys picks Brands2Life as its retained UK agency
14 Feb 2008 | by Clare O'Connor
will also promote Unisys to the trade press in the financial services, telecoms and public sectors ... conglomerate Telefonica and Lloyds TSB. The company also worked with South Africa s Department of Home Affairs ...
The Week: Google offers lifeline to Yahoo! following Microsoft bid
08 Feb 2008
last Thursday,the day before the proposal became public. ...
The Work: New campaigns - UK
08 Feb 2008
to the website for public viewing. The quartet includes a law student and an artist. One member comes from ...
Firefly beats rival Lewis to six-figure account
07 Feb 2008 | by Clare O’Connor
would be targeting national publications as well as trade press. The campaign is broad and Steria wants ...
The World: Beijing - Interpublic picked for China Mobile marketing task
01 Feb 2008
The creative assignment will be led by Lowe Worldwide, although other IPG agencies are expected to be involved. Initiative is likely to handle media, while FutureBrand assists on branding, and Powell Tate Weber Shandwick will work on public relations. Lowe won the business in a pitch that included Ogilvy ...
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