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Editorial: Audience participation is where the future lies

29 Feb 2008

hanging around together. No, this time it's going deep. It's going to ask the public to submit short films ... the execution online, which means the initiative has gone public before the Doritos website is ready ...

Big events still pull the viewers

26 Feb 2008 | by Suzy Bashford

started, it would cut to members of the public who were cooking along with Ramsay. Wine brand Gallo ...

Typhoo changes name for Dr Seuss film

25 Feb 2008 | by Antoinette Odoi

and on its online-driving bookings and print publications in order to target its family audience. ...

Sales of Fairtrade products rise 81% to £493m

25 Feb 2008 | by Daniel Farey-Jones

and the public putting those Fairtrade goods in their shopping baskets. Fairtrade Fortnight is expected ...

Coca-Cola to debut 'video game' ad campaign

22 Feb 2008 | by Antoinette Odoi

to exclusive contents will also be used to entice the public. A Microsoft digital advertising solution ...

The Work: New campaigns - UK

22 Feb 2008

-off publication of 500,000 copies and will be available to Virgin Atlantic passengers on board the airline ...

Tesco backs government's cheap alcohol ban proposals

21 Feb 2008 | by Alex Donohue

Neville-Rolfe, executive director for corporate and legal affairs at Tesco, told the Daily Telegraph ...

P&G widens lead over Unilever among top 100 advertisers

19 Feb 2008 | by Amanda Nottage

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media ...

Lessons for Tesco: brands that star in reality TV shows have a mixed record

19 Feb 2008 | by Jeremy Lee

. For broadcasters, who describe the formats as observational documentaries , the appeal is also clear; the public ...

The Marketing Profile: Simon Eyles of McCain Foods

19 Feb 2008 | by Gemma Charles

Over the past two years McCain, driven by the down-to-earth Eyles, has been on a mission to convince consumers that chips are not public enemy number one. Eyles, a self-confessed spud man was promoted to marketing director as part of McCain s restructure last July, but has been the driving force ...

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