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LOCOG picks Chime for Olympic task

The year-long appointment covers advertising, public relations and digital and includes promotion of the handover ceremonies in Beijing. Chime Group includes VCCP, VCCP Digital, BMT and Bell Pottinger. LOCOG added that additional support, particularly in the arts and culture sector, may be necessary ...

London 2012 appoints agency

, Communications and Public Affairs Director, Jackie Brock-Doyle and Head of Marketing, Chris Denny. The pitch ... The Group was hired following a pitch process and will now be tasked with handling all marketing communications, including advertising, promotion, public relations and digital communications. The agency ...

Spencer du Bois to rebrand Ramblers' Association

135,000 members, it s time to change public perceptions of the association, reach out to a wider ...

Kaplinsky's Five News debut proves a winner

the public and waving his fat fingers at the authorities, who don t seem able to keep this menace off ... the viewers. That is what that 1m buys. It buys publicity rather than advertising and it is a return ...

Media on Trial 19 Febaruary - Revamp of Woman magazine

to justify a cover price increase. That may be so, but I found myself enjoying the revamped publication ...

Joint chief proposed as ABC and NRS move to converge

of several measures the two bodies are considering - such as merging their public relations operations ...

P&G widens lead over Unilever among top 100 advertisers

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media ...

Morrisons to launch first regular in-store magazine

Entitled Morrisons Magazine, the advertiser-funded publication, which will be free of charge ... to advertise in the publication through special deals. It will be published by Result Marketing, which has published some of Morrisons one-off customer publications in the past, such as Let s Eat Smart. Overseeing ...

Lessons for Tesco: brands that star in reality TV shows have a mixed record

. For broadcasters, who describe the formats as observational documentaries , the appeal is also clear; the public ...

The Marketing Profile: Simon Eyles of McCain Foods

Over the past two years McCain, driven by the down-to-earth Eyles, has been on a mission to convince consumers that chips are not public enemy number one. Eyles, a self-confessed spud man was promoted to marketing director as part of McCain s restructure last July, but has been the driving force ...

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