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Media Perspective: Make sure you know your audience - and what you stand for

Greenpeace handled it well, rolled with the silliness and made the most of the publicity, but it was an indication of something we're seeing a lot of right now: the way the internet can mobilise the opinion ... bonafide bad publicity storm, forcing the Motrin people to issue apologies and take down websites ...

Media Lifeline: Men's health titles

now announces it is to cease publication of the main FHM brand as a print product. Instead, it (FHM ...

Editorial: Don't expect festive glitz to improve public mood

years in which it has seemed so in tune with the prevailing public mood. As jobless figures soar ... into the public psyche if it is to succeed. It will certainly be interesting to see how many companies take ...

Barclaycard beats credit blues

to form its BrandIndex, a daily measure of public perception of more than 1,100 consumer brands across 32 ...

What can Obama teach marketers?

of capped public funding enabled him to raise, in part through donations on the internet, $640 million ... practice of public funding for presidential campaigns and, in doing so, changed the face of US advertising ...

Opinion: Perspective - Can adland change society and tame legislators?

(and we must all hope that it does, of course), it's a fantastic and very public signal of big company ...

BT ads help it ride the storm

this bad publicity suggests the ad has helped to restrict the potential damage this coverage could have ... BrandIndex, a daily measure of public perception of more than 1,100 consumer brands across 32 sectors ...

How best to deal with the Pink 'Un

the FT's "Holy Grail" status, there may be better, more niche publications for PROs who want to move a ...

Media: Chatter

"You are a brave man who calls your channel Watch if nobody does." - The public relations advisor...the Brand-Ross affair "Let's knock a few things on the head. The licence fee is here to stay under ...

Media Forum: Are Kangaroo plans sound?

, the director of public affairs at ISBA, would like to think so. He points out that, in general, ISBA has always ... OF PUBLIC AFFAIRS, ISBA "ISBA is always concerned with the issues of BBC power and the ways in which ...

 

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