Burger King launches meat-scented fragrance
17 Dec 2008 | by Staff
it. The fast-food chain's latest promotion follows on from a publicity stunt at its UK chain earlier ...
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Cadbury unveils Wispa TV campaign
22 Dec 2008 | by Darren Davidson
of the chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
became public enemy number one - presenting a huge marketing challenge for finance brands as sales ...
Annual: Campaign of the Year - Hovis
12 Dec 2008
of Frank PR, thought up to ensure the ad itself got an estimated £2.5 million of free publicity, by placing ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...
Adwatch review: Baileys
09 Dec 2008
th highest recall with the public in the weekly Adwatch ranking for 10 December.
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
, was especially emotional, telling The Grocer, 'The decline of Robertson's has been a particularly sad affair ...
Sector Insight: Bottled sauces
05 Dec 2008 | by Jane Bainbridge
, with gay-rights campaigners calling for a boycott of Heinz products. The publicity kept the brand ...
The Work: Private View
05 Dec 2008
, publicity team head, Department for Transport Brief: Dramatise the real consequences of children ...
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