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Superbrands case studies - Gaggia

innovation and while it keeps on producing quality machines and accessories, the UK s growing love affair ...

ITV beefs up web presence with relaunch

The relaunch, which went live this morning, is part of ITV s aim to create an unrivalled commercial service for the broadcaster s viewers and advertisers -- by making its entertainment and current affairs output available online. ITV is describing the new website as a major step forward ...

Incentivated wins VisitBritain mobile task

Incentivated will use its online mobile marketing platform, iris, to provide VisitBritain with a comprehensive, managed mobile service allowing it to offer physical and electronic brochure ordering and WAP sites to the public. Jonathan Bass, managing director of Incentivated, said: The mobile channel ...

Elmwood picked to redesign Met Office brand

Research conducted by the Met Office revealed the organisation was highly regarded by customers and public alike for its weather forecasting, but less well-known for its research into climate change. Elmwood will work with key Met Office staff and customers to clarify and develop the brand ...

What has New Labour done for marketing?

exception has been the issue of marketing food to children. Following the publication of the Choosing ...

Marketing timeline: 10 years of New Labour

Communications Unit under director of communications Alastair Campbell to coordinate publicity and news ...

The New Labour brand 10 years on

support , says Dirk Patterson, head of public affairs at Lansons and now on Labour s list of potential ... promise of national renewal. By vowing to invest the proceeds of the market in public services, Blair ... to monitor public opinion of policies. The information garnered was restricted to a small circle of MPs ...

Retail frenzy for celeb ranges

pre-launch publicity for the store. The model made fashion history by persuading Vogue magazine ...

Which? hunts shop to back Money title

The title, which launched earlier this year and offers money-saving advice for consumers as well as suggesting best buys for financial products, has until now been marketed only to subscribers to other Which? publications. The body now wants to widen its targeting. The company already runs a series of financial ...

Muller 'lick the lid' campaign celebrates all ages

members of the public, one of every age from a one-year-old to a 100-year-old....open to employees from Muller and the brand s suppliers as well as the wider general public, had ...

 

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