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for the title of best directory service. A brilliant spot that sent the public profile of the runners into orbit ... on the publicity around Honda's work. Clever thinking saw the spot reach the public virally. Written by Anson ... it all. Press-ups in the snow, a lot of finger-pointing and hurdling. The public was bemused ...
InfoNXX chose WCRS and Naked to assault the public with a £17 million ad campaign, called the UK company ... mystified consumers at first, but it worked. WCRS was able to build 118 118 as a brand that the public ... featuring superheroes as saviours, and TV ads with three dancers in foam outfits. At the time of publication ...
of political and public opinion in favour of increasing controls of marketing to combat alcohol misuse. A ...
The PR and marketing campaign to educate drivers about the law banning the use of mobile phones while driving appears to have been a complete success.
on washing lines in public places giving consumers the opportunity "to spread the word" and become comedy ... of runners on city streets and interact with the public. Some drove ice-cream vans, some drove branded skips ...
The Number's runners needed to appear everywhere before the 192 directory enquiries switch-off. Naked sought to establish the runners as "the people's heroes" hanging 118 vests on washing lines so the public could join in, stirring interest from the press. Actors playing the runners appeared at high ...
willing to rub shoulders with the masses on public transport. China's car market is now the fastest ...
The action follows the publication of findings from Oftel and Icstis's mystery shopper exercise, which surveyed more than 40 operators of directory enquiries, and found four out of ten callers are still not being put through to the correct numbers. The long-awaited results of the survey are being ...
It has decided to re-christen itself as The Computer Shop. The switch is understood to have been agreed in order to avoid confusion among consumers with its biggest rival, the Dixons-owned PC World. The appointment follows a pitch against BDH\TBWA and the Publicity Bureau in Doncaster, which had held ...
to Hornby, CHI's managing partner. As a skilled account man and a notorious schmoozer, he is the public ...
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