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ASA blasts three TV services for misleading ads

Standards Authority (ASA) for misleading the public with false information in ads.

Radio ads cost 15% more, but slowdown on the way

Tilbian, of WestLB Panmuir, and Bob Wootton, director of media and advertising affairs ...

Barclays ad task to Leagas Delaney

of corporate affairs, said: Leagas Delaney has created some impressive brand campaigns and it was important ...

DIRECT: BAT brings in Joshua to launch global network

s corporate and regulatory affairs director, said: We are trying to think about how we can position ...

BT Cellnet signs from One 2 One for top ads role

for corporate communications, public relations, sponsorship and market research. Hirth, who starts next ...

MEDIA: TDI appointed to sell advertising on tram systems

infrastructure is being funded jointly by public and private investment. TDI pitched against More Trans ...

MARKETING MIX: I’ll name that brand in one

blaze of publicity and supported by an pounds 8.5m ad campaign - has not, however, hindered the brand ...

Are the Olympics beyond repair?: Rocked by scandals, losing ground to the World Cup and needing to do more for sponsors, what next for the Olympics? asks Julian Lee

commercial partners, who each pay pounds 30m for sponsorship rights, as well as the public ... . The public s response The IOC undertook its first brand audit before the scandal and also conducted ... and will form the foundation of the campaign s strategy, show that the public is able to distinguish between ...

Diana logo barred from food brands

the public s perception of the Princess of Wales. This week, the Fund said it plans to donate its ...

DIRECT: Briefs

cards will be used in European public transport by 2003. Datamonitor estimates the total volume used ...

 

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