31 Oct 1996
| by DANNY ROGERS
of public relations which is not very
flattering. To the public at large, it conjures up images ...
is
its resources. Teresa Wickham, director of corporate affairs for
Safeway, has used Countrywide ...
such as best technology campaign,
best broadcast campaign and the writing excellence award.
The Public ...
31 Oct 1996
| by KEN GOFTON
as
public relations is concerned, it is a relatively rare route.
In the rush during the early 90s ...
agencies take the view that
public relations is the task of communicating to all of a company ...
by people responding to Bates Dorland s
advertising. The PR agency also handled publicity in the national ...
31 Oct 1996
| by ROBERT DWEK
that they weren t left behind
when we rolled out the huge awareness campaign to the general public,
explains ...
31 Oct 1996
| by CATHY BOND
More and more UK companies have woken up to the value of internal
communications as a way to excite, motivate and inform staff, writes
Cathy Bond. But who should they send for?
31 Oct 1996
and public debates. So
far, pounds 8m has been committed to the project by the public sector
and PFI ...
: unbiased, confidential,
free, and open to everyone. Publicity material needed to be more direct ...
31 Oct 1996
advertising and public relations agencies. The
new roster is intended to include below-the-line and marketing...The Health Education Authority is planning to set up a third tier roster
of agencies alongside its advertising and public relations agencies. The
new roster is intended to include below-the-line and marketing
consultancies.
The HEA wants to hear from agencies with particular experience ...
31 Oct 1996
| by ANNA GRIFFITHS
The behind-closed-doors business of TV airtime sales erupted into public
this week as ITV sales...The behind-closed-doors business of TV airtime sales erupted into public
this week as ITV sales house Laser said it is to sue CIA Media-network
UK for almost pounds 1m for undelivered advertising revenue.
Laser has told its solicitors to issue writs against CIA. It has also
taken ...
31 Oct 1996
| by JULIAN LEE
going further
now, said Bill Shannon, CWS s head of corporate affairs.
We are looking at ways ...
31 Oct 1996
customers could
feel comfortable and relaxed, giving them time to discuss their
financial affairs ...
affair, but no longer. Shoppers
are bombarded by so many musical genres it leads to a feeling ...
31 Oct 1996
and relaxed, and which let them
take time to discuss their financial affairs. They demonstrate core
brand ...