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DIARY: Some of you may...

28 Nov 1996

Some of you may (or perhaps should) be interested in the latest publishing news from the US. Advanstar Communications, an august publisher of numerous business and professional journals, as well as 11 healthcare titles, is to launch a useful new publication next March called Cosmetic Surgery ...

SUPPLEMENT: EXHIBITION EFFECTIVENESS AWARDS; EXHIBITORS’ SILVER AWARDS: Fashion, beauty & cosmetics sponsored by Marketing Event

24 Oct 1996

on beauty are a key part of the publication, and the brief to designer INM was to reinforce the beauty ...

SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The Most Effective use of Posters in a Mixed-Media Schedule

11 Oct 1996

through a bold, public display. Plax grew to become the clear brand leader during the course ...

ADVERTISING & PROMOTION: BRIEFS

22 Aug 1996

on public transport, although London s councils have given the go-ahead. 3Com appointment ... public relations. Weber s US offices have worked with 3Com since March this year. Chain store ...

ADVERTISING & PROMOTION: BRIEFS

13 Jun 1996

. The agency will begin work immediately, targeting known supporters and new sections of the general public ...

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

24 May 1996

. interview was a complete shambles. But at least Granada got something right - the pre- show publicity ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

17 May 1996

in their Eyes, it is not exactly guaranteed that it will keep everyone glued to the box. Yet with pre-publicity ...

BELOW-THE-LINE: BRIEFS

16 May 1996

campaigns competing for the Institute of Public Relations 1996 Sword of Excellence Award. Other nominees ...

BELOW-THE-LINE: DESIGN CHOICE; the lipstick

18 Apr 1996 | by REBECCA KRANNREUTHER

for the designer. Each lipstick package is instantly recognisable. The use of the product in public makes a ...

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