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ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...

THIS WEEK: Anglo-American link-up for DMA

14 Nov 1996

to be extended to include networking practices, public relations and industry education. ...

THIS WEEK: Unilever firms join for DM drive

07 Nov 1996

million homes with editorial and coupons covering brands from Flora to Persil. The publications ...

ADVERTISING & PROMOTION: BRIEFS

17 Oct 1996

-Erickson, will be the first joint north/south public service campaign to be launched by both the British and Irish ...

ANALYSIS: Is the PO getting it sorted?

26 Sep 1996 | by NEIL DENNY

not be able to maintain the business tariff/public tariff link - and he would not be able to reimpose ... of postal affairs at the Direct Marketing Association, believes that breaking the pricing link with the public tariff would have a very profound effect, boosting business tremendously . He ...

THIS WEEK: Time to sort out privatising mail

19 Sep 1996

the wave of strikes is doing to its position as a public monopoly - and if privatisation ... force in international markets. We have only to look at BT, British Gas and BA to see how once-public ...

NEWS: ASA blasted by below-the-line

29 Aug 1996 | by HARRIET MARSHALL

The Institute of Practitioners in Advertising has stepped into the debate over the future of the Advertising Standards Authority by demanding a bigger say for the below-the-line sector. Philip Circus, the IPA s legal affairs director, said there is widespread dissatisfaction in the below ...

NEWS: BRIEFS

22 Aug 1996

and public relations activity in the national press and in comics. IBM elevation Simon Dyson ... the biscuit over the next 12 months through public relations and promotional activity. Global goals ...

ADVERTISING & PROMOTION: BRIEFS

08 Aug 1996

advertising and public relations activities. Nikon exposure Nikon has produced a special ... five-month public relations campaign to help link PPP s products and services with consumer needs ...

THIS WEEK: Goldsmith mails party manifesto

25 Jul 1996

to obtain a full debate and a public vote on Britain s future within Europe. The party, of course ...

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