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NEWS: BBG to step up copycat battle

19 Dec 1996 | by JULIAN LEE

public affairs officer Andrew Fisher said: There is a lot of noise at the moment but until they [the ... . Shadow consumer affairs minister Nigel Griffiths MP is consulting brand owners and retailers ...

NEWS: Coopers counts on sharp image

19 Dec 1996 | by AMANDA RICHARDS

role of marketing communications and public affairs director. The job, which will offer a ...

MEDIA: Stations seek brand values’

19 Dec 1996 | by ANNA GRIFFITHS

for the hearts and minds of the TV public begins....It is no coincidence that Marc Sands, Granada UK Broadcasting s new marketing director, is to take up his post in March. It is the same month that Channel 5 is due to launch, and the cutthroat battle for the hearts and minds of the TV public begins. According to David Liddiment, Granada ...

NEWS: London Underground has...

19 Dec 1996

confusing for the public. The poster, through Court Burkitt Trainspotting , it features large logos...London Underground has banned a poster using Tube station logos which was thought to be too confusing for the public. The poster, through Court Burkitt Trainspotting , it features large logos for Whiteleys nearest Tube stations, Bayswater and Queensway. London Underground officials who vetoed ...

ADVERTISING & PROMOTION: Lookalike ads get a kicking

19 Dec 1996 | by HARRIET MARSH

Fowler. It is the public s take-out that counts more than the intention of the advertisers ... , the ad fell foul of the industry code, which says that public figures may not be used in advertising ... . Both rulings underline the hostile environment for advertisers hoping to sneak a public figure ...

NEWS: Shock anti-fur poster launched

19 Dec 1996

by the fur industry to rekindle the public s demand for animal skins. Respect for Animals has used ...

NEWS: CIA wins Visa’s pounds 31m account

19 Dec 1996 | by ANNA GRIFFITHS

in a bit of a public bust-up, this is an exceptionally good win. ...

NEWS: NatWest plans card to challenge Goldfish

19 Dec 1996

-card technology and will offer consumers savings at a variety of companies, including retailers, a public ...

CHARITIES: Helping brands

19 Dec 1996 | by DAVID TEATHER

HelpAd, marketing s answer to Live Aid, launched to the trade in July last year in a blaze of publicity ... HelpAd the perfect antidote for a public that still wants to help but which is tired of having tins waved in their faces. The public will respond to any organisation that can find a less intrusive way ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

procedures and dented public confidence in the service just as Eurostar and Le Shuttle were beginning ... with all the coverage, which generated pounds 5m of publicity from an investment of pounds 125,000. ------------------------------------------------------------------------ ...

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