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ADVERTISING: Do shock ads harm advertisers’ health?

08 Dec 1995 | by ROS SNOWDON

that campaigns out of step with public opinion could alienate rather than attract consumers. For example ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

23 Nov 1995 | by CHRIS WOODCOCK.

examples. Commentators within the public relations industry have suggested, with the benefit ... a fundamental misunderstanding of public attitudes. With greater preparation and understanding ... response to potential public relations problems. Speed is absolutely crucial, as many embryonic ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

23 Nov 1995

and if another flashpoint were to arise and public awareness was high then we would use the same methods, said ...

NEWS: HOTLINE

12 Jan 1995

, the Advertising Association s director of political affairs, said: Not only is this potentially serious ...

 

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