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MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

with the public, leaving the brand in 18th place over the year. Most campaigns scored comparably in both ...

ADVERTISING: Do shock ads harm advertisers’ health?

08 Dec 1995 | by ROS SNOWDON

that campaigns out of step with public opinion could alienate rather than attract consumers. For example ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

or not last week s meeting of the environment, public health and consumer protection committee actually ... be good, Philip Circus, legal affairs director of the Institute of Practitioners in Advertising, says ... to do? Lionel Stanbrook, political affairs director of Britain s Advertising Association ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

01 Dec 1995 | by ANNE-MARIE CRAWFORD

. At the beginning of this year, Motorola tracked public awareness of pagers across 24 countries. In response ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

24 Nov 1995 | by CLAIRE BEALE

-media publications such as the Guardian s On-Line section and.net magazine, but would expand into general interest ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

24 Nov 1995

of the National Lottery has been a phenomenal success, exceeding all targets: sales, public participation ...

MEDIA: FOR THE RECORD

10 Nov 1995

of the publication will be distributed free via cable operators through retail outlets, customer mailings ...

BELOW-THE-LINE: BRIEFS

11 Jan 1995

Communications, Connect Public Affairs and Redesign. ... between London rugby teams Wasps and Saracens to do a public sampling of their brand Premier Cola ...

MEDIA: BRIEFS

11 Jan 1995

Tiger cubs Kellogg s Frosties has signed a sponsorship deal with the interactive title Electronic Young Telegraph (see right). The deal also covers the Young Telegraph publication, which is guaranteeing Kellogg s editorial coverage. The deal ties in with Kellogg s forthcoming Save the Tiger ...

 

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