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MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

with the public, leaving the brand in 18th place over the year. Most campaigns scored comparably in both ...

NEWS: PR EUROPE

08 Dec 1995

will involve public affairs support and corporate positioning, and will include sponsorship work ... of classic media relations including a photographic competition for the public. BARCELONA: Llorens ...

NEWS: UK firms fight for pharmaceutical sell-off in Croatia

08 Dec 1995

UK financial agencies are battling it out this month for a public relations account from Croatia...UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva. The firm, which is 83 per cent owned by Croatia s state privatisation agency and two government-controlled pension funds, is hoping to increase private ownership ...

CAMPAIGNS: Judge and Jury; ‘Steady as she goes’ doesn’t keep the punters happy

08 Dec 1995 | by HUGH COLVER

could have been used as a brilliant PR opportunity to jolt the public out of its political ennui...the Budget could have been used as a brilliant PR opportunity to jolt the public out of its political ennui ... to consider. In simple terms they divide into the mass of the voting public, the Party faithful and not so ... in desperate need of it. Cut taxes, cut public expenditure, cut borrowing, cut interest rates and give ...

NEWS: Henderson shakes up accounts

08 Dec 1995

Fund management group Henderson Administration is to review its public relations accounts...Fund management group Henderson Administration is to review its public relations accounts with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions. The review, which has been prompted by the recent arrival of Lindsay Firth-McGuckin as retail marketing ...

COMMENT: LETTERS: Industry bodies bring PR to the masses

08 Dec 1995

across to more of Sally s potential clients. Fionnuala Tennyson, Developement and public ...

NEWS: KPMG hunts agencies for management arm

08 Dec 1995 | by LEXIE GODDARD

it into one campaign. The company will terminate its four-year relationship with Tenet Public Relations, which handles IT public relations and some PR strategy, at the end of the year Allatt ... strategy, not bits and bytes. He said sophisticated public relations was needed to convey ...

NEWS: Norwich Union enters direct market with QBO

08 Dec 1995 | by LEXIE GODDARD

was still at pilot stage and that he had no fixed idea of the public relations spend,although he ...

NEWS: Agencies invited to pitch for IFAP’s pounds 2m in statutory review

08 Dec 1995

s public relations agency, Lanson Communications, which has won several awards for its work ...

NEWS: SmithKline seeks financial PR firm for new account

08 Dec 1995 | by JOHN-PIERRE JOYCE

relations with the pharmaceutical and consumer press, but has no team dedicated solely to financial public ...

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