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INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad

publications...publications In the last year, there has been no shortage of publishers launching Internet titles ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... the cost of advertising across a variety of Web titles, and between Web publications and their print ...

CLOSE-UP: PERSPECTIVE; Saatchi touch has thrived at both its new and old home

Like it or not, 1995 will be remembered as the year of the Saatchi affair. A year ago Campaign...Like it or not, 1995 will be remembered as the year of the Saatchi affair. A year ago Campaign was wondering just what Maurice would do and what it would cost Saatchi and Saatchi if he did it. We soon ... industry itself has been energised by the affair. Love it or loathe it, M s business ends in the new year ...

NEWS: HOTLINE

affairs director of the Advertising Association, said: It s a very satisfactory settlement which..., political affairs director of the Advertising Association, said: It s a very satisfactory settlement ...

NEWS: Lowes milks Diana mania for Olympus Xmas TV blitz

Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre...Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre-Christmas press campaign for Olympus cameras. The ad, which promotes Olympus s AF-10 Mini gift set, breaks in the national press this week. It shows a Diana lookalike sitting demurely on an elegant upholstered chair ...

NEWS: BMP reveals TV recruitment spot for Unison

BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...

NEWS: Fury over Rover’s National Trust deal

Group s director of external affairs, Clive Walker, said he could see nothing wrong ...

NEWS: Risque Accurist spots cause ban from BACC

over just ten days, is a decidedly steamy affair, featuring a couple in flagrante delicto ...

LETTERS: WONDERBRA; Beattie sends out wrong Christmas message with ad

I write in response to your recent article on the 3-D Wonderbra ad (Campaign, 1 December). Trevor Beattie said that the pouting, scantily clad beauty standing in the bus shelter was Wonderbra s Christmas present to the public . This clearly can not be the same Mr Beattie who pioneered an anti ...

MOVERS

executive for the East of England. Monteith was the ITC s head of publications and publicity. He began his ... . Deborah Oliver,the Royal Mail s head of public relations, has been appointed communications director ...

NEWS: Govt to review pounds 2.5m Aids awareness campaign

the public education campaign. The department is to make its decision by next April, when ...

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