15 Dec 1995
| by JANET IZATT
publications...publications
In the last year, there has been no shortage of publishers launching
Internet titles ...
times more than those in comparable
print publications.
Chilcott Le Fevre s interactive ...
the cost of advertising across a variety of Web titles, and between Web
publications and their print ...
15 Dec 1995
| by STEFANO HATFIELD
Like it or not, 1995 will be remembered as the year of the Saatchi
affair. A year ago Campaign...Like it or not, 1995 will be remembered as the year of the Saatchi
affair. A year ago Campaign was wondering just what Maurice would do and
what it would cost Saatchi and Saatchi if he did it. We soon ...
industry itself has been energised by the affair. Love
it or loathe it, M s business ends in the new year ...
15 Dec 1995
| by HARRIET GREEN
Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of
publicity with a pre...Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of
publicity with a pre-Christmas press campaign for Olympus cameras.
The ad, which promotes Olympus s AF-10 Mini gift set, breaks in the
national press this week. It shows a Diana lookalike sitting demurely on
an elegant upholstered chair ...
15 Dec 1995
| by MARGARET HOOD
BMP DDB Needham is launching a major new initiative for Unison, the
country s biggest public...BMP DDB Needham is launching a major new initiative for Unison, the
country s biggest public-service union, with a pounds 1.2 million TV
push to recruit more members.
In what Unison s general secretary, Alan Jinkinson, described as a
giant leap for trade unionism , Unison is claiming ...
15 Dec 1995
| by MARGARET HOOD
Group s director of external affairs, Clive Walker, said he could
see nothing wrong ...
15 Dec 1995
| by MARGARET HOOD
over just ten days, is a decidedly steamy affair, featuring a couple in
flagrante delicto ...
15 Dec 1995
I write in response to your recent article on the 3-D Wonderbra ad
(Campaign, 1 December).
Trevor Beattie said that the pouting, scantily clad beauty standing in
the bus shelter was Wonderbra s Christmas present to the public .
This clearly can not be the same Mr Beattie who pioneered an anti ...
15 Dec 1995
| by OUR PARLIAMENTARY CORRESPONDENT
the public
education campaign.
The department is to make its decision by next April, when ...
15 Dec 1995
| by MAIRI CLARK
ads and has the power to generate punitive negative
publicity. Plans are currently underway to help ...
14 Dec 1995
, who held the top role at London Buses, has taken the job of
head of advertising and public affairs ...
was advertising and publicity manager for the
Underground, lost out in the new slimline structure currently ...
to remove filters