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House of Fraser hires Tony Holdway for top marketing role

09 May 2013 | by Alex Brownsell

Holdway, who joins from his current position as brand director at DIY retailer Wickes, will take on a remit including brand strategy, advertising, public relations, in-store look, creative and photography for the department store group. He will report to House of Fraser chief operating officer Nigel ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Westfield calls in Weber Shandwick to highlight growth in face of retail slump

23 Apr 2013 | by Alec Mattinson

by Jon McLeod, chairman of corporate financial and public affairs, supported by director and property ...

Diet Coke marks 30th anniversary with Tesco photo booth tie-up

11 Apr 2013 | by John Reynolds

The booth will allow the public to upload of photos of themselves against a backdrop of designs from Marc Jacobs, a Diet Coke brand ambassador. Further activity includes the Diet Coke Facebook page hosting a 30th birthday mosaic, which will bring to life images of the recently-revived Diet Coke ...

Austerity is biting beyond those living on £53 a week

11 Apr 2013 | by Jeremy Lee

the tragedy in the mischievous public response to Iain Duncan Smith s unwise assertion that he could survive on a weekly handout of 53 considerably less than the ministerial state endowment that the public ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

Top five most shocking marketing blunders

04 Apr 2013 | by John Reynolds

by the small print or vastly underestimated the public's love of a good deal. The upshot was that it proved ... from the JWT-created ad, claiming the spot was used for internal use and not for public consumption ...

Starbucks brings in Simon Redfern as UK corporate affairs chief

20 Mar 2013 | by Daniel Farey-Jones

Starbucks has recruited Pagefield partner Simon Redfern as UK corporate affairs chief in the wake...communications and international public affairs Corey duBrowa said Redfern s role will be primarily focused ... . It will be the first client-side role in Redfern s mainly public affairs-focused career, which has included five years ... PRWeek that corporation tax would be one of the issues in his remit as director of corporate affairs ...

Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq

15 Mar 2013 | by Matthew Chapman

s departure followed shortly after it emerged Justin Cooke, Burberry s vice president of public relations ...

Which DIY specialist is the most prominent online? Brand barometer

15 Mar 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

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