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PepsiCo and Tesco sign up to label scheme, but Kellogg's stays away

19 Jun 2013 | by Gemma Charles

the label to its single serve chocolate bars. Anna Soubry the public health minister, wants o see more ...

CANNES 2013: UK Radio Lions nominations fall to 12

18 Jun 2013 | by Simon Nias

's shortlisted entry is for its "but" work for the White Ribbon charity in the Public Awareness Message sub ...

C4 to air French ads from L'Oreal and Renault in The Returned

31 May 2013 | by Chloe Smith

agency behind the Emirates ad by the time of publication. Jonathan Allan, the sales director ...

Top ten likeable ads

29 Apr 2013

Marketing selected ten of the most creatively interesting ads to find out which the public liked

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

CSR plans for Kellogg's under new UK corporate affairs director

08 Apr 2013 | by Daniel Farey-Jones

Kellogg's new UK corporate affairs director Paul Wheeler is considering a comms drive to encourage...initiative, also known to the public as Give A Child A Breakfast , with the pledge to give away 15 million ...

Pizza (grocery), which one is most prominent online? Brand barometer

28 Mar 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Open up to prove British food quality

01 Mar 2013 | by Joanne Denney-Finch

how we all communicate with consumers, while also using public platforms ourselves, like the NFU ...

Trust in food industry under the spotlight

28 Feb 2013

scandal is that the public reaction doesn't make it feel like one at all. For a while, Twitter was awash ... to suggest. - For risk-taking entrepreneurs, perhaps the British public's good humour and love of budget ...

Kellogg, ABF and General Mills slammed in Oxfam ethical ranking

27 Feb 2013 | by Gemma Charles

and environmental costs". To promote the report, Oxfam is running a global digital public awareness campaign ...

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