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Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq

15 Mar 2013 | by Matthew Chapman

s departure followed shortly after it emerged Justin Cooke, Burberry s vice president of public relations ...

Sector Insight (interactive): youth fashion

28 Feb 2013 | by Jane Bainbridge

previously been vice-president of public relations at Burberry. His appointment was part of the retailer ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

Sponsors express dismay over Oscar Pistorius murder charge

15 Feb 2013 | by Ben Bold

with sporting stars who subsequently fall into disrepute, including Tiger Woods, whose extramarital affairs ...

Alessandro Benetton on building a brand out of controversy

14 Feb 2013 | by Judy Attwell

April, you took Benetton from public into private ownership. What advantage does that give you? We ...

In-depth: last week's PR features and analysis

01 Feb 2013 | by Mark Banham

Get a first look at our exclusive feature in partnership with polling company The Group and find out how fashion brand Burberry beat other brands including Sainsbury s, BP and Barclays to take the top spot in social media. In the wake of the recent supermarket horsemeat scandal , the public ...

Esprit appoints Exposure as UK agency of record

03 Jan 2013 | by PRWeek reporters

Fashion brand Esprit has appointed Exposure to handle its UK press and publicity.

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

was Puma, which was commended for a campaign it ran during the Olympics, encouraging members of the public ...

Government launches multi-million-pound comms drive for struggling Green Deal

12 Dec 2012 | by John Owens

the public to buy into the scheme, the source said. Though it is part of a wider modernisation agenda ... to gain as much publicity as possible, while also building trust in it. ...

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